The way marketing is done has been refined over time. Today, the difference between a good business and a bad business lies in its ability to grow.
This is where the concept of Growth Hacking was born, an alternative best suited for entrepreneurs and businesses in expansion and growth phases. How to apply it? Here we will show you.
Surely, the term Growth Hacking does not sound strange to you? if you are a digital marketing geek. However, if you are not familiar with it, we will still explain it with a practical example, trying to give you a step by step how to do it LinkedIn?️ and Scrab.in?, two professional tools that will allow you to reach more people.
Scrab.in has not been on the market for long, but it has already changed the lives of many people. It will give you the ability to reach more people, easily and automatically, massifying your messaging and managing contacts according to their different interests. In the case of LinkedIn is a mature tool with a huge user platform in more than two hundred countries.
Scale your business with minimum investment
Growth Hacking is relatively new and seeks to realize the growth of a business or venture through creative techniques and methods of research, contact and action.
It’s not a magic formula, but boy, has it helped great companies become what they are today. However, the medium- and long-term vision is crucial.
Companies such as PayPal, Hotmail, Dropbox, AIRTM and other more local companies such as Itravex, Anteco Sytems, Nexia Infraestructuras, had in common their conviction and strategies based on building a human platform that would give legitimacy, strength and security to the company in its initial stage
Beyond making money right off the bat, it’s about having the human fabric that makes any future transaction possible.. Without people, there is no market, no interest, no marketing and no money.
If you try to reach people with aggressive propaganda focused on “buy me, buy me, buy me”, the potential customer will feel disconcerted, exhausted and, possibly, will put up a cognitive barrier so as not to continue being a “victim” of your aggression. ??♀️?♂️ Nobody likes to be forced, coerced or underestimated (even if your marketing does not have this purpose, this is how they will feel).
The information society means that your advertising must necessarily be more focused on the use value of your products or services. To make yourself known as a seller or service provider is the easiest thing to do, but people want to know that you are knowledgeable in your field of action and if your products have an added value compared to those already existing in the market.
And what is to be done? – Growth Strategies
To make yourself understood in this sense, many times you will have to use inclusion techniques. Include them in what? … In your organization. Consumers need to feel part of something that looks good to them, especially if your brand is unfamiliar to them.
Inclusion techniques, inclusive demonstration, collaborative content development, massification, customer categorization, are low cost. Even if you feel you have to make a bigger effort (which you don’t tend to do) in order to execute Growth Hacking tools in the start-up phase of your business, it is nothing compared to what you will get in return.
Estrategias de Growth Hacking con Scrab.in y LinkedIn
We’ll take you on a tour of more precise techniques that are linked to Growth Hacking.
Now, imagine you can do it in a network focused on professional work such as LinkedIn. This network has people who are very aware of their needs and who are active in the search for product and service offerings to give you a solution; without thinking about your journey in their supplier’s market.
Therefore, we recommend you to work with the crab extension, called Scrab.in, which we have developed with much affection from our own need for growth and expansion, it is a simple tool, but with great utility within the LinkedIn social network.
Growth Hacking techniques are as diverse and with as much scope as your imagination allows? They should always be focused on giving versatility to your growth strategy. Here are some examples.
1. Techniques to add value to the user
Making gifts, influencers and links
This is known as the WOW effect and is low cost. To keep your customers happy and surprised you can include a small gift for each purchase. You can also give away a smaller scale service for hiring a larger service. Customers will feel that you spare no effort in your work and that they got more than they were looking for. ♻️♻️
It wouldn’t have to be a big gift and, in fact, it would be within your budget if your client knows about it. For example, for the purchase of a headset you could give them the cable. Or, for a refrigerator repair service, you will get an electric switch protector.
A variant of the gift technique that has caught on in this new era of mass consumption of multimedia information over the Internet is to give away samples of your products to influencers.
We are talking about influencers and industry heavyweights. Many influencers have productive profiles on LinkedIn. For example, imagine giving away some of your wines, flannels or gastronomic products to Luisito Comunica (who has a profile called El Rey Palomo) and show it on his YouTube channel. Your sales would skyrocket instantly without much effort.
Urgent sale
It is about creating a framework of special conditions around your sale. For example, set limited deadlines for bids, privileges in an auction. Using Scrab.in you can manage messages with personalized offers according to the customer’s interest and what he is willing to offer. The way customers are managed by LinkedIn will guarantee you the order and mystique you require.
Free and paid version / Downloadable
Very useful for applications and websites with specialized services.
It is possible that after having set up a great digital structure, you don’t want to put it on the road without having a fair compensation for your services. But how would people know that your service is good? That’s where you can plan for partial access to your utilities.
The free version would have the essence of your creation, but the more complex stuff you can reserve as a Plus+. Now, your clients will know that you are “indispensable” to solve a specific problem in their life and they will want to contract with you.
You will be able to mass-market DEMO versions, where customers can use tools from the released version of your product for a defined time or number of downloads. This would be very useful to make customers fall in love with your product.
In the first changes, you can use Scrab.in to send links to your TRIAL version application.
You can also use Scrab.in to send links to your page with free downloadable material.
Customers would not go to your website just for the sake of going, but, through this tool, you would communicate a purpose; resulting in more traffic to your site and a first step to connect live.
Contests, promotions and Webinars
It has been one of the most efficient and widely used strategies during the quarantine. The contests are about win-win, where they will take away samples of your products, and you will gain recognition, traffic, good publicity and new contacts.
Webinars are a high-value strategy for your organization, without being invasive at all. With the implementation of seminars, courses or workshops, people will recognize you as knowledgeable in your field and you will have direct contact with them.
Obviously, you will use a thread of discourse that will lead them to a purchase or consumption action of a larger package.
2. Automated cold mailing techniques
The simple and reliable mail! This is one of the simplest techniques and conveys the most information.
With Scrab.in you can manage your direct messages on LinkedIn in an automated, organized and segmented way. In addition, you can customize them.
Scrab.in, for starters, will provide you with a free consulting workshop on advanced Growth Hacking techniques in its Premium version. See this visit this page for more details. Additionally:
- You will be able to find potential customers by viewing their profiles.
- You will be able to filter a list of users persons through a personalized funnel. You will be able to filter by country, by the type of companies they work for, their interests, etc.
- You will be able to build your company profile so that everyone can learn more about your organization.
- Send personalized messages, but in a massive way. You don’t have to do it one by one. Each message will have the name of the person. You can do this by going to the “Invite action” section and enabling the “Message on Invitation” bar, which will turn green.
- At the next level, you can contact the people who showed interest in or consumed your products to learn more about your potential. To do this, go to the dashboard and enable the “Send direct message every” bar at the bottom right, near the bottom of the page. You will know it has been enabled because it will change to green.
- This message could have information about your company’s premium version tools, targeted promotions according to their interests or any information you think is useful to improve the connection.
As a tip, we’ll tell you to get straight to the point and use the same language you use on your blog and social networks, so that it doesn’t feel like a gap between the two sites.
You don’t need to write 15 paragraphs for one thing. If you need to go in depth about something, you can attach links to your page or downloadables.
Be simple, minimalist without abusing the reader’s time.
