{"id":881,"date":"2023-03-27T11:36:54","date_gmt":"2023-03-27T11:36:54","guid":{"rendered":"https:\/\/scrab.in\/blog\/how-to-make-a-good-linkedin-profile-a-step-by-step-guide\/"},"modified":"2024-06-18T18:53:01","modified_gmt":"2024-06-18T18:53:01","slug":"good-linkedin-profile","status":"publish","type":"post","link":"https:\/\/scrab.in\/blog\/en\/good-linkedin-profile\/","title":{"rendered":"How to make a good LinkedIn profile: A step-by-step guide"},"content":{"rendered":"\n

Incredible job, many resumes submitted virtually similar, with outstanding experience and education. Who are they calling?<\/strong><\/p>\n\n\n\n\n\n\n\n

One of the key factors that allow you to differentiate yourself from other candidates is your LinkedIn profile <\/strong>. <\/p>\n\n\n\n

Since this platform was created, it has become so important in the application process that there are even positions that<\/strong> do not ask for a resume, just a link to your LinkedIn profile<\/strong>.<\/p>\n\n\n\n

But your LinkedIn profile is not just a resume, it <\/strong>‘s an incredibly effective public cover letter <\/strong>for networking and, of course, selling.<\/p>\n\n\n\n

In this post I’m going to show you how to create a flawless LinkedIn profile in a few minutes<\/strong>.<\/p>\n\n\n\n

Shall we begin?<\/strong><\/p>\n\n\n\n

Getting started with LinkedIn: How to create a LinkedIn profile step by step<\/h2>\n\n\n\n

Maybe you’re here and you already have a raw LinkedIn profile created, or maybe you haven’t even signed up<\/strong>, so let’s start in parts. Let’s get down to business!<\/p>\n\n\n\n

Create Linkedin profile and login<\/h3>\n\n\n\n

Let’s go to where all these success stories<\/strong> start, at the signup on LinkedIn itself.<\/p>\n\n\n\n

\u27a1\ufe0fFollow this link<\/a>: <\/p>\n\n\n\n

Provide your personal data and follow the instructions<\/strong> until your profile is active.<\/p>\n\n\n\n

Filling in the basic data to make a LinkedIn profile<\/h3>\n\n\n\n

Now that you are logged in, it is time to complete your profile<\/strong> with the most essential data.<\/p>\n\n\n\n

For now just the basics, name, location, industry, email, contact details. <\/p>\n\n\n\n

These will be the details that will lay the foundation for your solid profile.<\/p>\n\n\n\n

Optimizing your profile: How to have a good LinkedIn profile?<\/h2>\n\n\n\n

We already have the foundation to build on and it’s time to build on it, this is the most basic yet important part where most LinkedIn users fail<\/strong>.<\/p>\n\n\n\n

Add a professional profile picture and background<\/h3>\n\n\n\n

The first impression and the first big decision<\/strong>, designing the image we want to convey on LinkedIn, starting with a profile picture and a background on LinkedIn<\/strong>.<\/p>\n\n\n\n

As a main premise, we want our image to transmit closeness, confidence and at the same time not to lose the touch of “Professionalism”<\/strong>.<\/p>\n\n\n\n

Not your ID photo, not the one we got taken at our uni graduation, not the one we posted partying on Facebook and Instagram.<\/p>\n\n\n\n

The background\/header we are going to use can be done in less than 5 minutes in Canva, for example<\/strong>.<\/p>\n\n\n\n

This fund should communicate what we do and who we help<\/strong>, if we leave key contact details such as our website, email and \/ or phone number, it is a great idea:<\/p>\n\n\n

\n
\"how<\/figure>\n<\/div>\n\n\n

Create an impactful headline<\/h3>\n\n\n\n

Take it as a super-summarized description of your professional profile<\/strong>, you will find thousands of profiles with their job position in the company where they work.<\/p>\n\n\n\n

What I recommend, without any doubt, is to explain what problems you solve and who you help<\/strong>, without euphemisms, you can even include some emoji:<\/p>\n\n\n\n

\u2b50GrowthMarketer | Driving Business Growth through Digital Transformation in B2B Marketing and Sales<\/strong>.<\/em><\/p>\n\n\n\n

Write an attractive and personalized summary<\/h3>\n\n\n\n

This space is for you, we are talking about “About”<\/strong>, a virgin part where we will show what you feel like: professional achievements, how proud you are of yourself, your professional philosophy<\/strong>.<\/p>\n\n\n\n

Think of it as a place where you test your creative and writing skills<\/strong>. Don’t bore people but don’t leave out the professional part either.<\/p>\n\n\n

\n
\"how<\/figure>\n<\/div>\n\n\n

Profile URL customization<\/h3>\n\n\n\n

This platform gives us the option to create and use a presonalized URL that goes directly to our profile<\/strong>.<\/p>\n\n\n\n

It is done from here:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Put your name and a keyword related to your industry<\/strong>, or first and last name.<\/p>\n\n\n\n

Aesthetically it looks<\/strong> much better than random letters and numbers.<\/p>\n\n\n\n

\u27a1\ufe0fhttps:\/\/www.linkedin.com\/in\/rafagandia\/<\/p>\n\n\n\n

Work experience and education<\/h2>\n\n\n\n

Let’s go to the more “traditional” ormore<\/strong>“traditional” partof LinkedIn<\/strong>, it is not as creative as the other parts, but it is essential.maginate a C.V. with no experience or education. \ud83d\ude36\u200d\ud83c\udf2b\ufe0f <\/strong><\/p>\n\n\n\n

This is the section where we tell where we have studied, where we have worked and how long <\/strong>we have been in each place.<\/p>\n\n\n\n

Add relevant work experience<\/h3>\n\n\n\n

It is time to enter our work experience, it is essential to add dates, position and company<\/strong>.<\/p>\n\n\n\n

The description<\/strong> is the key part, seriously, it’ s the area where you’re going to show what you’ve done and what problems you’ve helped solve<\/strong>.<\/p>\n\n\n\n

Upload photos<\/strong> of this, even if they have little to see, photos of the office, of the logo, photos with the team…<\/p>\n\n\n\n

If you have been promoted in any<\/strong> of the positions do not forget to put it, as well as other achievements you may have had. <\/p>\n\n\n\n

Example:<\/strong> Our team designed an SSR strategy that allowed us to increase our reach in some networks up to 554% (Whatever).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Include educational information<\/h3>\n\n\n\n

Idem<\/strong> to the above, but focused on the educational level<\/strong>.<\/p>\n\n\n\n

In this part you can differentiate yourself by mentioning achievements, awards, talking about projects you have done in the course.<\/p>\n\n\n\n

And very important, upload images, graduation photos, for example.<\/p>\n\n\n\n

Skills and validations: How to become LinkedIn<\/h2>\n\n\n\n

Validations are not just embellishments on your profile<\/strong>, they demonstrate your strengths and support your experience, let’s see how we can attack them.<\/p>\n\n\n\n

Add key skills and request validations<\/h3>\n\n\n\n

Don’t be shy about showing off your skills, but be selective<\/strong>. <\/p>\n\n\n\n

Choose those skills that truly represent your strengths<\/strong> and make you stand out. <\/p>\n\n\n\n

Then, ask your colleagues, bosses or fellow students to validate those skills<\/strong>, to give them more credibility.<\/p>\n\n\n\n

Tip:<\/strong> you can use Scrab.in<\/a> to automate this part, both to contact your colleagues\/bosses\/colleagues en masse and to self-validate skills.<\/p>\n\n\n\n

Remember that validations count, and a lot<\/strong>. <\/p>\n\n\n\n

So don’t hesitate to ask for them in a polite and personalized way, and don’t forget to return the favor by validating the skills of your contacts<\/strong>.<\/p>\n\n\n\n

Achievements section<\/h3>\n\n\n\n

The achievements section is like a showcase where you can display your successes and professional achievements. <\/p>\n\n\n\n

Take advantage of this space to add projects, publications, certifications, awards or languages you speak.<\/strong><\/p>\n\n\n\n

Do not underestimate the power of this section. <\/p>\n\n\n\n

Although it may seem secondary, accomplishments can be the factor that sets you apart from other candidates<\/strong> and demonstrates that you are the ideal person for the position.<\/p>\n\n\n\n

How to have a good LinkedIn profile: giving and receiving recommendations<\/h2>\n\n\n\n

Recommendations are the equivalent of reference letters in the digital world.<\/strong><\/p>\n\n\n\n

These are testimonials written by people who have first-hand knowledge of your work and skills.<\/p>\n\n\n\n

As I said before, the best way to get recommendations is to ask colleagues<\/strong>, co-workers, ex-colleagues, bosses, clients you have worked with to share some work experience with you.<\/p>\n\n\n\n

And of course, return the recommendation<\/strong>.<\/p>\n\n\n\n

It is a way to strengthen your network and show appreciation for the work of others. <\/strong>Take the time to write sincere and well-founded recommendations.<\/p>\n\n\n\n

Examples of successful LinkedIn profiles<\/h2>\n\n\n\n

I’m going to present you with an example of a featured profile on LinkedIn that I picked up almost at random<\/strong>.<\/p>\n\n\n\n

Sample LinkedIn profile: analysis and applications for your profile<\/h3>\n\n\n\n

Example 1:<\/strong> Jane Slack-Smith<\/p>\n\n\n\n

Profile picture and background: <\/strong>Clear, professional image with a background that represents the problem you are solving and for whom.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Headline:<\/strong> Add quite a few Keywords from your industry, it’s a super summary of what you do, you take very good care of your SEO on LinkedIn.<\/p>\n\n\n\n

Summary:<\/strong> Everything we have talked about before, it is a space for her where she shows the “How” she helps and some professional achievements.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Work experience and education:<\/strong> Each position with its respective description… And it does not fall short, showing achievements with their respective promotions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Recommendations and validations: <\/strong>Quite a few recommendations appear from teammates, customers, validations of your skills….<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I give it a 10\/10.<\/p>\n\n\n\n

Link to your profile<\/a>: <\/p>\n\n\n\n

Final conclusion: The importance of keeping a LinkedIn profile updated and well organized.<\/h2>\n\n\n\n

The profile is now fine, but there is still a crucial part, which is to generate activity, either by reacting to content or creating your own<\/strong>, which is great for your personal brand.<\/p>\n\n\n\n

The key to making the most of this platform is to keep your profile updated and well organized<\/strong>.<\/p>\n\n\n\n

As a super-summary<\/strong>, we can say that your LinkedIn profile is a powerful tool to build and strengthen your personal brand, establish meaningful connections and open new opportunities, besides selling more, of course.<\/p>\n\n\n\n

Come on, now it’s your turn to put everything you’ve learned into practice and make your LinkedIn profile shine!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Incredible job, many resumes submitted virtually similar, with outstanding experience and education. Who are they … Read more<\/a><\/p>\n","protected":false},"author":8,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/posts\/881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/comments?post=881"}],"version-history":[{"count":64,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/posts\/881\/revisions"}],"predecessor-version":[{"id":6472,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/posts\/881\/revisions\/6472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/media\/794"}],"wp:attachment":[{"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/media?parent=881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/categories?post=881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scrab.in\/blog\/en\/wp-json\/wp\/v2\/tags?post=881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}